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Conversion Rate Basics Online Traffic


It is important for the web sites that you promote to actually convert a visitor into a customer. If you’re not sending visitors to a well converting site, you’re wasting your time sending traffic.

I’ll go into detail for a moment and show you how calculate conversion rate...

The basic process goes like this:

1. Sales divided by visitors
2. Move the decimal to the right, twice.

So here we go, say you have 200 unique visitors and 5 of them purchased. You divide 5/200; the answer is .025 – now move the decimal right twice. You get 2.5. That’s 2.5%.

A 2.5% conversion rate is very good and 1% is completely normal; work to keep at or above a 1% conversion rate. Also, 3% is a reason to say WOW. With a highly targeted market you may be able to achieve much more impressive results; track your marketing.

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