Instead of focusing on getting sales via your web site, you may find that if you promote your programs via email marketing, your results will be as good as, or even better than when promoting from your web site.

In my opinion, you’ve got to have a web site and a mailing list. You will go through a pattern that consists of using your site to get people to sign up for your mailing list and then using your mailing list to get them to go and look at a certain page on your site or on a web site that you are affiliated with.

The beauty of email marketing is that you can make contact over and over with your prospects. This gives you the opportunity to gain trust by providing information, and as time passes, this gives you the opportunity to market multiple products and opportunities to your prospects. Perfection!

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