Links or ‘clicks’ come in many forms and fashions; if you are online then you are clicking links. Getting links to your site can be accomplished through trading links with other web sites (reciprocal links), paying for visitors (PPC), search engine listings, forum signatures, email signatures, newsletters, banner exchanges… WOW… this list could go on and on.

Let me stop and focus in on links to your site from other sites. If you’ve got tons of links to your site then you’ve got tons of traffic.

A few links back from a few huge sites and a ton of links back from a ton of smaller sites will drive visitors like you wouldn’t believe; wait… even better… tons of links back to your site from tons of other sites, lets just say that.

You can get links back to your site from link exchange programs or by simply exchanging links with other web site owners. Contact them on the phone or by email and talk about trading links – UNLESS – Unless they are your direct competition… Why would you want to put a link to your competition on your own site; generally, I don’t do this and I don’t recommend it.

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