Never underestimate the power of word of mouth...

A visitor that comes to your site because someone that they trust sent them is one of the best visitors you can have. Possibly the best!

I’ve got a simple example of the power that ‘word of mouth’ can bring about...

A few years ago a couple of my close friends and I were talking casually; I simply mentioned a couple of good experiences with bidding on items at eBay. Within a few weeks both of these guys (who hadn’t been shopping online before) were at eBay placing their bids. One of these two guys also began listing his own auctions soon after. I wasn’t even recommending that they shop or sell on eBay, I only mentioned my experiences. Word of mouth works that way with anything…

I suppose this is why so many experienced marketers talk about the power of word of mouth. Word of mouth is truly great!